Privacy Policy

We collect information you provide directly to us, such as when you:

• Create an account
• Make a purchase
• Sign up for our emails or promotions
• Contact us for support

This may include your name, email address, shipping/billing address, and payment details.

We also collect some automatic information, like cookies and analytics data, to help us understand how visitors use our site and improve your shopping experience.

We use your information to:

• Process and fulfill orders
• Provide shipping updates and customer support
• Communicate with you (including transactional and marketing messages, where permitted)
• Personalize your shopping experience
• Improve our website, products, and services
• Detect fraud and ensure security

We do not sell your personal data.

We may share your information with trusted third parties to operate our business, including:

• E-commerce platform: Shopify
• Payment processors (e.g. Stripe, Shop Pay, Paypal)
• Shipping & logistics providers
• Marketing providers (e.g. Google Analytics)
• Analytics platforms (e.g. email/SMS providers)

These parties are only given the information necessary to perform their services and are required to protect your data.

You can request to access, update, or delete your personal information at any time. Just email us at [email protected] and we’ll be happy to help.

We use cookies and similar technologies to:

• Enable website functionality
• Analyze traffic and usage
• Personalize content and marketing

You can manage or disable cookies through your browser settings. Some features of the site may not function properly without cookies.

For users in certain regions, cookie consent may be requested upon visiting the site.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• Processing and fulfilling your orders
• Providing customer support
• Sending marketing communications (if you have opted in)
• Complying with legal, tax, and accounting obligations

Order-related information is typically retained for several years to comply with financial and legal requirements. Marketing data (such as email engagement and preferences) is retained until you unsubscribe or request deletion.

When personal information is no longer required, we securely delete or anonymize it.

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information

We do not sell personal information. However, certain data sharing for advertising or analytics purposes may be considered “sharing” under California law.

We will not discriminate against you for exercising your rights.

To make a request, contact [email protected].

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with similar data protection laws, you have certain rights under applicable regulations, including the General Data Protection Regulation (GDPR).

These rights may include:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your personal data
• The right to restrict or object to certain types of processing
• The right to data portability
• The right to withdraw consent at any time (for example, for marketing communications)

We process your personal data based on one or more of the following legal bases:

• To fulfill a contract (e.g. processing and delivering your order)
• To comply with legal obligations
• Based on your consent (e.g. marketing communications)
• For legitimate business interests (e.g. improving our services, fraud prevention, and analytics)

Your information may be transferred to and processed in countries outside your jurisdiction, including the United States, where our service providers (such as Shopify, payment processors, and analytics platforms) operate. We take reasonable steps to ensure your data is protected in accordance with applicable laws.

To exercise your rights, please contact us at [email protected].

If we become aware of a data breach that affects your personal information, we will notify affected users and applicable authorities as required by law.

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If such information is identified, we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Effective Date.”

For any privacy-related questions or requests, please contact:

Email: [email protected]

Business: JiYu Skincare (operated by Living Earth LLC)